Email marketing still drives bookings for hotels – but let’s be real: 21% average open rates mean 79% of your effort gets buried in inboxes. 😬 Meanwhile, WhatsApp boasts 98% open rates and instant engagement. We’ll show you when to use email, when to switch to WhatsApp (thanks to chatlyn’s WhatsApp Newsletters), and how to make both work harder for you.
15 Hotel Email Examples That Build Relationships
1. Booking Confirmation Email
Why send it: Reduce pre-stay anxiety and upsell services early.
Subject: “Your [Hotel Name] Escape Starts [Date]!”
“Hi [First Name],
Your reservation is confirmed! Check-in: 3 PM. Pro tip: Reply to this email to request early check-in or a spa booking – we’ll make it happen. 🧖♀️
See you soon,
The [Hotel Name] Team”
Upgrade it: Use chatlyn to auto-send a WhatsApp message 24 hours before arrival with digital room keys.
2. Post-Stay Feedback Request
Why send it: Improve your service and show guests you value their opinion.
Subject: “How’d We Do, [First Name]?”
“We’re obsessed with perfection. Rate your stay → [Survey Link] → Get 15% off next time. Deal? 🤝”
Pro Tip: Send via WhatsApp for 3x faster responses using chatlyn’s automation studio.
3. Abandoned Cart Reminder
Why send it: Recover lost bookings with FOMO tactics.
Subject: “Wait! Your [Luxury Suite] Is Still Available…”
“Hi [First Name],
Your cart’s gathering dust! 🕷️ Complete your booking in 2 clicks and we’ll throw in free parking. 🚗
[Book Now Button]”
4. Loyalty Program Update
Why send it: Turn repeat guests into VIPs who book direct.
Subject: “New Perks Unlocked: Your [Hotel Name] Rewards”
“You’re now Gold Tier! 🥇 Enjoy free breakfast, late checkouts, and a surprise room upgrade on your next stay. Treat yourself → [Booking Link]”
When to Ditch Email for WhatsApp Automation
Use email for: Legal updates, newsletters, long-form offers.
Switch to WhatsApp Automation via chatlyn for:
- 📲 Pre-arrival upsells (“Want to pre-book a sunset couples’ massage?”)
- 📲 Instant surveys (“Tap 😃/😐/😞 to rate your check-in”)
- 📲 Post-stay re-engagement (“Miss us? Here’s $50 off 🌟”)
How chatlyn Makes This Effortless
Connect your PMS to chatlyn’s Automation Studio to:
- Auto-send WhatsApp messages at every guest journey stage
- Sync guest data (no manual spreadsheets!)
- Track revenue from upsells triggered by automated messages
The Bottom Line
Use email for evergreen content, but leverage WhatsApp for time-sensitive, high-impact messaging. With chatlyn, you can automate both channels while focusing on what matters: creating guest experiences worth raving about. 🏆