Case Study
Scaling Butler Service
with WhatsApp
How The St. Regis Le Morne enables 30 butlers to deliver seamless, personal service through a single WhatsApp number — powered by chatlyn.
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How The St. Regis Le Morne enables 30 butlers to deliver seamless, personal service through a single WhatsApp number — powered by chatlyn.
× The St. Regis Le Morne sits beneath Le Morne Brabant, a UNESCO World Heritage site on the southwestern tip of Mauritius. All 172 suites come with dedicated butler service — a signature of the St. Regis brand since 1904.
But guests were increasingly asking one question: "Can I just message you on WhatsApp?"
WhatsApp Business supports a maximum of 5 simultaneous device logins. With a team of 30 butlers working in shifts, the resort couldn't route messages to the right person, maintain continuity during handoffs, or ensure that every request was seen and handled.
In early 2024, the resort deployed chatlyn to connect their entire butler team through a single WhatsApp number — accessible from any device, with conversations automatically routed to the right person.
All 30 butlers access guest conversations through the chatlyn mobile app or web browser. No device limits.
Messages are assigned based on suite number, so each butler sees their guests. Internal notes enable seamless shift handoffs.
Before guests arrive, chatlyn automatically sends a WhatsApp welcome message introducing their butler and opening the channel.
There's a common misconception in hospitality: that ultra-luxury resorts don't need guest messaging tools because automation destroys the personal experience.
The St. Regis Le Morne proves the opposite. Their butlers chose to automate only one single message — the initial welcome triggered when a guest scans a QR code. Everything after that is written personally by the butler assigned to that guest.
chatlyn doesn't force automation. It adapts to how your team wants to work — whether that's fully automated journeys or a single trigger that opens the door to a deeply personal conversation.
This is what makes the platform different: it empowers your team to deliver the human touch — at scale, on the channel guests actually use.
Placed in-suite or at check-in, the QR code opens a WhatsApp conversation with the hotel's number
Automated triggerThe only automated message: greets the guest and asks for their suite number
Automated messageThe guest's reply auto-labels the conversation and assigns it to the correct butler team
Automated routingFrom this point on, every message is written by the assigned butler. No templates, no bots — just personal, human service
100% personalUnlike typical guest journey automations, The St. Regis chose to keep it minimal. One scan, one automated message — then the butler does what butlers do best.
Guest scans the in-suite QR code and opens a WhatsApp chat
Automated welcome asks for the room number, then assigns the right butler
The assigned butler personally introduces themselves and takes over
Every request, preference, and idea — personally handled by the butler, no bots
A personal farewell and invitation to return — written by the butler
chatlyn redefines communication by weaving intuitive technology into the timeless craftsmanship of the Butler Service at The St. Regis Le Morne Resort, Mauritius. Each interaction becomes smoother, faster, and impeccably curated — an elevated standard befitting our most discerning luminaries.
“This is the first hotel where we genuinely used the WhatsApp service every day, because every small idea or request was handled instantly and with care.”
The guest praised the butler team as warm, proactive, and incredibly helpful — saying the WhatsApp service made everything feel effortless.
Read full review“The WhatsApp service was so helpful for making reservations and answering questions.”
The guest highlighted how WhatsApp became the main channel for managing their stay — from restaurant bookings to quick questions, everything handled directly through the chat.
Read full review“Every detail is handled with care, and you are made to feel special from the moment you arrive.”
The guest described a seamless experience from check-in onwards, with every request handled personally and attentively by the butler team throughout their stay.
Read full review“The head of the butlers team was in constant contact via WhatsApp and responded promptly to every request until we reached back home.”
The guest was impressed that the WhatsApp service didn’t stop at checkout — the butler team stayed in touch throughout the journey home, a level of care that went far beyond expectations.
Read full review
Whether you have 5 team members or 50, chatlyn gives your staff the tools to deliver personal service at scale — on the channel guests prefer.