Lead refers to an individual or organization that has shown interest in a product or service offered by a business, and has provided contact information to be contacted in the future for marketing purposes. A lead can be generated through various marketing activities, such as filling out a form on a website, attending an event, or responding to an advertisement. The goal of lead generation is to build a list of potential customers and move them further down the sales funnel.
What does a lead typically entail in a hospitality context?
In a hospitality context, a lead refers to a potential customer who has shown interest in a product or service, such as booking a room, making a reservation, or inquiring about amenities or pricing.
How are leads managed in the hospitality industry?
Leads in the hospitality industry are typically managed through various channels, including direct inquiries, online booking platforms, and referral programs. Hotel staff or sales teams often follow up with leads promptly to provide information, answer questions, and ultimately convert them into customers.