In the context of chatlyn, a "Merchant Rate" refers to a discounted rate negotiated by a hotel or accommodation provider with a third-party booking platform or merchant. This rate is usually lower than the standard or publicly available rates and is offered as part of a partnership or agreement with the booking platform. The purpose of offering merchant rates is to attract more bookings through the third-party channel and increase occupancy. Hotels may offer merchant rates to online travel agencies (OTAs), tour operators, or other booking platforms to expand their distribution network and reach a broader audience. By providing discounted rates, hotels aim to increase their visibility and revenue by attracting travelers who book through these partner channels.
What is a merchant rate?
A merchant rate is a discounted rate negotiated by hotels with third-party booking platforms or merchants to attract more bookings and increase occupancy.
How do hotels benefit from offering merchant rates?
Hotels benefit from offering merchant rates by expanding their distribution network, increasing their visibility, and attracting travelers who book through partner channels at discounted rates.