A form of online advertising in which ads are shown to people who have previously interacted with a business or website. Retargeting is used to re-engage with potential customers and increase conversions.
What is retargeting in the hospitality industry, and how does it work?
Retargeting in the hospitality industry is a digital marketing strategy aimed at reconnecting with potential guests who have previously interacted with a hotel's website or digital assets but have not completed a desired action, such as making a reservation or booking. It involves using cookies and tracking pixels to anonymously follow users as they browse the internet and display targeted ads to them across various online platforms, such as search engines, social media, display networks, and email. Retargeting allows hotels to stay top of mind with potential guests, remind them of the hotel's offerings, and encourage them to return and complete the desired action, ultimately driving conversions and bookings.
How can hotels effectively use retargeting to increase bookings and revenue?
Hotels can effectively use retargeting to increase bookings and revenue by implementing a comprehensive retargeting strategy that includes segmenting audiences based on their behaviour and interests, such as website visitors, abandoned cart users, or users who viewed specific room types or amenities. Hotels can then create targeted ads and offers tailored to each audience segment, highlighting unique selling points, special promotions, or time-sensitive deals to entice users to return and book. Additionally, hotels can use dynamic retargeting campaigns to dynamically generate personalised ads based on the user's past interactions and preferences. By retargeting users across multiple channels and devices, optimising ad frequency and timing, and testing different ad formats and messaging, hotels can maximise the effectiveness of their retargeting efforts and drive incremental bookings and revenue.