"Shoulder nights" refer to the nights immediately preceding or following a peak night, typically associated with higher occupancy rates. These nights are important for businesses as they can help maximise revenue and occupancy during periods of increased demand. Shoulder nights often present opportunities for strategic pricing and promotional activities to capitalise on guest traffic and optimise revenue.
What are shoulder nights in the hotel industry?
Shoulder nights are the nights before or after peak nights, often characterized by higher occupancy rates.
Why are shoulder nights important for hotels?
Shoulder nights provide hotels with opportunities to maximise revenue and occupancy by strategically pricing rooms and offering promotions during periods of increased demand.