UTM Link Builder

Base URL Relative paths are OK. Existing query params are preserved. Channel utm_campaign utm_term utm_content utm_id partner_slug (if channel=partner) utm_marketing_tactic utm_source_platform li_author (for personal LinkedIn) email_provider li_post_url (optional) extra params

Ready

Result

Open link

Derived fields

utm_source:

utm_medium:

platform:

UTM formatting rules

lowercase + hyphens only
utm_campaign = yyyyqN-initiative-geo → 2025q4-playbook-launch-emea
LinkedIn personal → also set li_author
Partners → set partner_slug → becomes utm_source=partner-hoteloptimal
Email → utm_source=email, utm_medium=email, utm_source_platform=hubspot

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