Last Room Availability (LRA) is a hotel industry term that signifies a reservation guarantee ensuring that a hotel will always have at least one room available for sale up until the day of arrival, regardless of its occupancy level. This policy assures guests that they can book a room even during peak demand periods, providing flexibility and convenience. LRA is a crucial feature for hotels to maximise revenue and accommodate last-minute bookings, enhancing customer satisfaction and optimising occupancy rates.
What is Last Room Availability (LRA) in hotel bookings?
Last Room Availability (LRA) guarantees that a hotel will always have at least one room available for booking, ensuring guests can secure accommodation even during high-demand periods.
How does Last Room Availability (LRA) benefit guests and hotels?
LRA benefits guests by providing assurance of availability, especially for last-minute bookings. For hotels, it maximises revenue potential by allowing them to sell rooms at higher rates even during peak occupancy periods.