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Last Room Availability (LRA)

Last Room Availability (LRA) is a hotel industry term that signifies a reservation guarantee ensuring that a hotel will always have at least one room available for sale up until the day of arrival, regardless of its occupancy level. This policy assures guests that they can book a room even during peak demand periods, providing flexibility and convenience. LRA is a crucial feature for hotels to maximize revenue and accommodate last-minute bookings, enhancing customer satisfaction and optimizing occupancy rates.

What is Last Room Availability (LRA) in hotel bookings?

Last Room Availability (LRA) guarantees that a hotel will always have at least one room available for booking, ensuring guests can secure accommodation even during high-demand periods.

How does Last Room Availability (LRA) benefit guests and hotels?

LRA benefits guests by providing assurance of availability, especially for last-minute bookings. For hotels, it maximizes revenue potential by allowing them to sell rooms at higher rates even during peak occupancy periods.

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