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For hotel groups

The AI-Native GRM for hotel groups, one standard in every house

Hotel groups are regional or national companies that run several hotels from one head office, to one standard of service. chatlyn, the AI-Native GRM, connects to each property’s PMS, keeps every booking and conversation in one guest profile per hotel and lets the AI answer the routine from that hotel’s own knowledge, in the voice the group has agreed.

  • The same setup and tone in every hotel
  • Guest data you own, not scattered across tools
  • A pilot hotel first, then house by house
4.9 across review platforms
World Travel Tech Awards 2024 winner Best Chatbot Solution Provider Winner 2024 · Nominee 2025 and 2026

Used in more than 100,000 hotel rooms worldwide

93% AI resolution rate at IMLAUER, up from 6% with earlier chatbots
4 IMLAUER properties connected to chatlyn
+70% routine enquiries handled by the AI at Hotel Sacher, Vienna and Salzburg
< 5 min average human reply time by the butlers at The St. Regis Le Morne

Five hotels, five ways of replying. Or one standard.

Most groups did not choose their guest communication. It grew, one tool and one habit per hotel. Here is one day across a group, from the first shift to the last.

Without chatlyn 07:30

Each hotel starts in its own mix: a WhatsApp phone here, the extranet there, a shared mailbox everywhere.

With chatlyn 07:30

Every hotel opens the same kind of inbox, each conversation with an owner and a status.

Without chatlyn 10:00

One hotel writes a new pre-arrival message from scratch, in a tone none of the others use.

With chatlyn 10:00

The pre-arrival journey that works at the pilot hotel is set up at the next house.

Without chatlyn 12:30

A guest asks about parking in Italian. At one hotel it waits until someone reads it.

With chatlyn 12:30

Each hotel’s AI answers in Italian, from that hotel’s own parking information.

Without chatlyn 15:00

Head office asks which hotel is falling behind. Someone starts a spreadsheet.

With chatlyn 15:00

Each hotel manager sees backlog, at-risk conversations and load per colleague.

Without chatlyn 18:00

A new colleague borrows the night porter’s login to answer a guest.

With chatlyn 18:00

Agents are unlimited. Everyone in every hotel answers under their own name.

Without chatlyn 22:30

At the smallest house, one porter handles the phone, the email and three messengers.

With chatlyn 22:30

The AI covers the routine overnight and hands the rest over with the whole conversation.

A different tool, tone and guest history in every hotel, and head office finding out last.

The same setup in every house, guest data that stays with you, and teams free for guests.

One way of working, in every hotel

Each property runs its own chatlyn account on its own PMS. What makes the group consistent is the same setup, the same templates and the same tone, rolled out by our onboarding team one house at a time.

Every guest relationship in your own hands

At each property chatlyn builds a guest profile from the PMS and every conversation: upcoming and past stays, spend, and every message on WhatsApp, email, webchat, Booking.com, Messenger and Instagram.

The AI labels guests from their bookings and conversations, and live lists such as arriving today or recently checked out keep themselves up to date. That knowledge stays with the hotel instead of in a different point tool per property.

Guest profileStays from the PMSAI labelsLive lists
See the hotel CRM

An AI that knows each house by heart

Every property gives the AI its own files and website pages: house rules, menus, spa lists, directions. The AI re-reads the pages on a schedule and answers only from them on WhatsApp and webchat, in the guest’s language and in the tone of voice set for that hotel.

What it cannot answer goes to the team and into a review queue. Once someone approves the answer, the AI knows it from then on. On email the AI drafts, the team sends.

Real hotel example Hotel Sacher +70% routine enquiries by the AI

Two houses, one standard of service: in Vienna and Salzburg, Hotel Sacher’s AI works as a digital first concierge. It takes the routine and hands complex requests to the team without losing the voice of the house.

Files and web pagesTone of voice per hotelReview queueHandover
See the hotel chatbot

Journeys and campaigns in one group voice

Each hotel’s PMS triggers the same moments: booking created, before arrival, check-in day, check-out and after departure. Our onboarding team sets up the same WhatsApp templates and journeys at each property, filled with that hotel’s times, names and offers.

WhatsApp broadcasts go to live lists such as in-house guests or birthdays this week, with images and buttons. Journeys run in test mode first and show clicks and conversions for every step.

Real hotel example IMLAUER Hotels 93% WhatsApp newsletter open rate

IMLAUER automates the key moments from pre-arrival to after departure, so guests hear from the hotel at the same points whichever IMLAUER house they stay in. Its WhatsApp newsletters for seasonal offers, restaurants and in-house services reach a 93% open rate.

PMS eventsWhatsApp templatesJourneysBroadcasts
See guest journey automation

Every hotel manager sees where the team stands

Response-time targets per channel move each conversation from on time to warning to breached. Every conversation has one owner, a status and internal notes for the shift handover.

The Manager role shows the hotel’s backlog, at-risk conversations and load per colleague on the team dashboards, without access to settings. Agents are unlimited, so every colleague in every hotel has their own login.

Real hotel example The St. Regis Le Morne < 5 min human response time, 24/7

The resort runs 30 butlers on one WhatsApp number. Messages are routed by suite, every reply is written by a butler, and the average human response time stays under five minutes.

Response-time targetsManager roleTeam dashboardsUnlimited agents
See guest messaging software

Hotels that answer to one standard

Numbers our customers measured on their own properties.

Rolled out house by house, not all at once

The questions head office asks before bringing one platform into several hotels.

  • Any mix of PMS

    Each property connects its own PMS, so different systems in different hotels are no obstacle. chatlyn reads bookings and stays and never changes anything in the PMS.

  • A pilot hotel first

    One hotel goes live first and sets the standard. Our onboarding team then sets up the same channels, templates and tone at each further property. Most hotels are live within 2 to 4 weeks.

  • One agreement for the group

    One agreement covers the properties in the deal, priced on their total number of rooms. Each hotel still runs its own account and team.

  • GDPR, hosted in Frankfurt

    chatlyn is GDPR compliant and the platform is hosted in Frankfurt. Properties with stricter requirements can opt into EU-only AI processing.

IMLAUER Hotels

Four hotels, one standard of service at IMLAUER Hotels

Before chatlyn, each IMLAUER hotel fielded enquiries on its own mix of channels, with no shared picture of what a guest had asked and no way to keep the group consistent. Two chatbot platforms resolved 6% of enquiries. Today every channel runs through chatlyn in each house, the AI answers from each hotel’s own documents in several languages, and journeys reach guests at the same moments wherever they stay.

4 properties on chatlyn
6% → 93% AI resolution rate after switching
54% less time logging in to channels
Read the IMLAUER case study
The deployment of chatlyn’s AI chatbot and omnichannel platform has been transformative. It has streamlined our customer interactions, ensuring consistency and quality in our service delivery.
Daniela Eder Daniela EderRooms Operations Manager, IMLAUER Hotel Pitter Salzburg
Upsell calculator

Upsells happen in conversations, not newsletters

A newsletter is a message nobody is expected to answer. On WhatsApp the guest replies, asks about the spa or a table for tonight, gets an answer on the spot and books. See what those conversations are worth across your hotels.

120rooms
1property
75%of rooms filled
€40per booked extra
Extra upsell revenue per year
€19,440

€162 per room, across 120 rooms

Email newsletterAbout 20% open it. Nobody replies.
WhatsApp conversation95% open it. Guests reply, ask and book.

An estimate, not a promise. It assumes 2.5-night stays and that 5% of guests who read an offer book it, which is the conservative case: on WhatsApp they can also ask first. Open rates come from Spa Resort Geinberg, a chatlyn customer: 95% on WhatsApp against about 20% for email.

Build your quote

Three questions. They go straight to the person who will prepare your quote, so the first conversation starts with your setup rather than with the basics.

120 rooms
1 property
  1. Start with one pilot hotel

    Pick a property with a typical mix of channels and guests, and measure it against its own baseline before the next house follows.

    With chatlyn: our onboarding team sets up the pilot: PMS connection, channels, knowledge and tone of voice.

  2. Write the standard down once

    Tone of voice, response targets, templates and the moments you message guests belong in one playbook, not in each manager’s head.

    With chatlyn: the pilot’s templates, journeys and tone set up again at each property by our onboarding team.

  3. Keep each hotel’s facts local

    Breakfast times, parking and the spa menu differ from house to house. The group sets the voice, each hotel supplies its own facts.

    With chatlyn: each property’s AI answers only from that hotel’s own files and web pages.

  4. Measure response times in every house

    A standard nobody measures drifts. Agree how fast each channel is answered and make it visible to every hotel manager.

    With chatlyn: response-time targets per channel and team dashboards for each property’s managers.

  5. Own the guest data, not a tool per hotel

    When every hotel runs its own chat widget, WhatsApp phone and mailbox, guest history scatters. Keep bookings and conversations together, per guest.

    With chatlyn: guest profiles built from each hotel’s PMS and every conversation on every channel.

  6. Give every colleague their own login

    Shared passwords break accountability and handovers. Everyone who answers guests should do it under their own name.

    With chatlyn: unlimited agents, with Agent, Manager and Admin roles.

Hotel groups that answer every guest the same way.

From Austrian hotel groups to grand houses in Vienna and Salzburg, teams run their guest conversations in chatlyn.

"With chatlyn, we achieve a 95% open rate on WhatsApp. Our guest communication has never been this effective. The platform has become the central hub across our properties."

Daniela Eder, IMLAUER Hotels

Daniela Eder

Front Office, IMLAUER Hotels

See full case study

"Guests want answers immediately, and our AI now handles 85% of enquiries automatically. It's a huge help for our reception team, so we can focus on the personal touches that really matter."

Elisabeth Veit, Hotel Enzian Obertauern

Elisabeth Veit

Owner & Managing Director, Hotel Enzian Obertauern

See full case study

"Our guest relations team now achieves response times under 5 minutes. chatlyn's routing and workflow tools let our butlers focus on creating truly personalized luxury experiences."

Christophe Lai Wai

Christophe Lai Wai

Director of Quality & Projects, St. Regis Le Morne

See full case study

"chatlyn's automated upselling campaigns generate measurable additional revenue every month. Room upgrades, spa packages, dinner reservations: guests appreciate the personalized offers."

Bernhard Sänger

Bernhard Sänger

Director of Operations, Spa Resort Geinberg

See full case study

"chatlyn has made our guest communication more efficient and personal. Fast, straightforward messaging lets us respond to our guests' needs and offer even better service."

Laura Rodríguez, The Amauris Vienna

Laura Rodríguez

Director of Rooms, The Amauris Vienna

World Travel Tech Awards 2024 winner, Best Chatbot Solution Provider
World Travel Tech Awards Best Chatbot Solution Provider Winner 2024 · Nominee 2025 and 2026

Questions about hotel groups.

A hotel group is a regional or national company that runs several hotels from one head office and holds them to one standard, like IMLAUER with its four hotels. It differs from an international hotel chain, whose branded or franchised hotels span several countries, and from a hotel cluster, where one team runs a few nearby houses. chatlyn gives every hotel in the group the same setup, so guests meet the same standard wherever they stay.

It should hold every house to the group’s standard without taking away each hotel’s own facts. chatlyn is the guest relationship layer, not a PMS: each property runs its own chatlyn account with its own PMS connection, channels, inbox and team, and every account is set up from the same playbook of templates, journeys, tone of voice and response targets, rolled out by our onboarding team house by house.

Yes. Each property connects its own PMS, so mixed PMS landscapes are common. chatlyn reads bookings and stays to trigger messages and build guest profiles, and never changes anything in the PMS.

It starts with a pilot property. Our onboarding team connects the PMS, sets up the channels, loads the hotel’s knowledge and agrees the tone of voice with your team. Once the pilot runs the way you want, the same setup goes to the next property. Most hotels are live within 2 to 4 weeks.

The properties in the deal sign one agreement, priced on their total number of rooms. Talk to us with your list of hotels and we will put together a quote.

chatlyn is GDPR compliant and the platform is hosted in Frankfurt. Each property’s guest data sits in its own account, and properties with stricter requirements can opt into EU-only AI processing.

Give every hotel in your group the same standard.

Tell us about your properties and PMS landscape. We start with a pilot hotel and roll the same setup out, house by house.

Dedicated onboarding team Live in weeks, not months GDPR compliant