Preferred rate refers to a negotiated or discounted rate offered to select customers, such as corporate clients, frequent guests, or members of loyalty programs. These rates are typically lower than standard rates and are designed to incentivise repeat business or reward loyal customers. Preferred rates are often negotiated directly between hotels and corporate clients or travel agencies and are based on factors such as booking volume, length of stay, and seasonality. They can provide cost savings for both the traveller and the hotel while fostering long-term relationships and customer loyalty.
How can I access preferred rates when booking a hotel?
Preferred rates are typically available to members of loyalty programs, corporate clients, or through negotiated agreements with travel agencies. You can enquire about preferred rates directly with the hotel or check if your company or organisation has any existing agreements in place.
What benefits do preferred rates offer compared to standard rates?
Preferred rates often come with discounted pricing, special perks, or added amenities such as complimentary breakfast or room upgrades. They can also provide greater flexibility in terms of cancellation policies or booking modifications, making them an attractive option for frequent travellers or corporate bookings.