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Case study

Turning guest messaging
into a revenue channel

How Spa Resort Geinberg uses chatlyn to reach 10,000+ guests per year with targeted WhatsApp campaigns, automate 86% of enquiries, and drive upsell revenue across every season.

Spa Resort Geinberg × chatlyn
95%
WhatsApp open rate
86%
AI self-service rate
10K+
Guests reached per year
24/7
Multilingual availability

High volume, low conversion

Spa Resort Geinberg is a 4-star superior thermal resort in Upper Austria, attracting wellness guests from across Central Europe. With thermal baths, saunas, spa treatments, and seasonal events, the resort has a rich portfolio of bookable experiences.

But the team was drowning in repetitive enquiries. 80% of incoming calls were the same questions: opening hours, prices, parking, directions. Social media inboxes overflowed with unanswered messages, and guest complaints risked falling through the cracks.

The bigger problem: the team was so busy answering routine questions that there was no bandwidth left for upselling. Seasonal offers, spa packages, and restaurant promotions went underutilised because the traditional channels didn't convert. Email newsletters averaged a ~20% open rate. Guests booked what they already knew and missed everything else.

Phone calls 80% repetitive questions
80%
Social media Messages left unanswered
Overflow
Email newsletters ~20% open rate
~20%
Upselling No bandwidth: team buried in routine queries
0
Before chatlyn: staff overwhelmed, revenue opportunities missed

Automate the routine,
monetise the moment

chatlyn deployed a full omnichannel solution at Spa Resort Geinberg covering the entire guest journey, from pre-arrival upselling to in-stay service to post-stay follow-ups, all through WhatsApp and webchat.

PMS-triggered guest journeys

Automatic WhatsApp messages triggered by the PMS days before arrival and on check-in morning. Upselling starts before the guest walks through the door.

WhatsApp upselling campaigns

Targeted campaigns with image, short text, and direct booking button. 95% open rate, nearly 5x email performance. Seasonal offers convert instantly.

AI webchat chatbot

Resolves 86% of queries automatically (opening hours, prices, offers, directions) in the guest's language, 24/7, including holidays. Only 14% need a human.

Spa Resort Geinberg
Guest Service
Spa Resort Geinberg thermal bath
Hello Anna. Your stay at Spa Resort Geinberg starts on Friday. Thermal baths open at 08:00, check-in from 16:00.
10:02
Would you like to make your arrival even more special?
Enjoy arrival breakfast Massages & treatments Arrival & parking
10:02
I'd love to book a couples massage for Friday afternoon.
10:15
Perfect choice. I've reserved a 60-min couples massage at 15:00 in our Relax! spa. You'll receive a confirmation shortly. Anything else for your stay?
10:18
💖

Upsell every season,
not just at check-in

For a thermal resort, revenue is seasonal. Winter brings spa-seekers; summer draws outdoor guests. Every season has different packages, experiences, and time-sensitive offers. The challenge isn't just reaching guests: it's reaching them at the right moment with the right offer.

chatlyn's WhatsApp newsletter feature lets Geinberg send targeted campaigns to segmented guest lists. Each message contains an image, a short description, and a direct booking button. No app download, no login, no friction.

With a 95% open rate on WhatsApp (vs. ~20% for email), every seasonal campaign reaches nearly every guest, and converts in a single tap.

Winter

Karibik-Lagune Chalet

Private thermal chalet bookings for cold-weather escapes

Book now
Spring

Relax! Sauna Lounge

Exclusive adults-only sauna sessions with seasonal aromatherapy

Reserve spot
Summer

SPAplus Adults-Only

Premium outdoor thermal experience with sunset packages

Explore
Autumn

Thermen-Restaurant

Arrival breakfast and seasonal culinary experiences

Book table

Automated from booking
to post-stay

Every touchpoint is an opportunity. chatlyn triggers the right message at the right moment, automatically from the PMS, so the team can focus on delivering experiences, not answering phones.

Pre-arrival

PMS-triggered WhatsApp message with stay details, check-in time, and upsell quick-reply buttons

Automated

Upsell moment

Quick-reply buttons for breakfast, massages, treatments, and parking, before the guest arrives

Automated

Arrival day

Good morning message with WiFi, thermal bath hours, luggage storage info, and culinary options

Automated

During stay

AI chatbot handles routine queries 24/7; complex requests route to staff instantly

AI + staff

Post-stay

Follow-up and seasonal WhatsApp campaigns to drive repeat bookings

Automated
"
With chatlyn, we turned guest communication into a revenue driver in our Spa, 95% open rates on WhatsApp campaigns and 86% of enquiries handled without staff involvement.
Bernhard Sänger
Bernhard SängerDirector of Operations, Spa Resort Geinberg

86% of questions answered
without lifting a phone

Spa Resort Geinberg's webchat AI chatbot handles the questions that used to consume the team's day: opening hours, prices, current offers, directions, parking. It responds in the guest's language (German, English, Hungarian, Czech, and more) and is available 24/7, including public holidays.

Only 14% of queries need a human. And when they do, chatlyn hands off the conversation to a staff member with full context: no repetition, no frustration.

The result: the team is no longer buried in routine questions. They can focus on what actually matters: delivering memorable spa experiences and driving additional revenue through personal recommendations.

86%
AI chatbot Resolved automatically
Human staff 14%, handed over with full context
"What are the thermal bath opening hours?"
"How much is the sauna day pass?"
"Where can I park?"
"Do you have availability this weekend?"
Available 24/7, including holidays
Spa Resort Geinberg aerial view

Drive upsell revenue on
the channel guests actually open

95% open rates, seasonal campaigns that convert, and an AI chatbot that handles the routine, so your team can focus on what matters most.