Shoulder season refers to the period between the peak and off-peak seasons. It's characterized by moderate demand and typically occurs during transitional periods such as spring and fall. During the shoulder season, businesses may offer promotions or discounts to attract visitors and optimise revenue during slower periods.
What defines the shoulder season in the tourism industry?
The shoulder season refers to the period between the peak and off-peak seasons, characterized by moderate demand.
How do businesses manage operations during the shoulder season?
Businesses often offer promotions or discounts to attract visitors and optimise revenue during slower periods, using strategies to maintain profitability outside of peak times.