A guest export from the PMS lands in a spreadsheet. Duplicates are cleaned by hand.
For marketing and sales teams 
Best Chatbot Solution Provider Winner 2024 · Nominee 2025 and 2026
Hotel marketing built on real guest data, not on a static list
Hotel marketing is how a hotel reaches the right guests with the right offer, before, during and after the stay. chatlyn, the AI-Native GRM, is hotel marketing software on real guest data: stays and spend from your PMS, every conversation on every channel, and AI labels drawn from both. Segments update themselves, campaigns go out on WhatsApp, and replies land in one inbox.
- Segments that update from your PMS
- WhatsApp campaigns guests open
- Every reply answered in one inbox
4.9 across review platforms
Best Chatbot Solution Provider Winner 2024 · Nominee 2025 and 2026 Used in more than 100,000 hotel rooms worldwide
93% of WhatsApp newsletters opened at IMLAUER
95% of WhatsApp campaign messages opened at Spa Resort Geinberg
+38% restaurant reservations from WhatsApp campaigns at Hotel Enzian
+22% bookings in low season at Hotel Enzian
One campaign day, told twice
Same offer, same week. Only one reaches the guest.
Most hotel marketing starts with a list export and ends with an open rate. Here is one campaign day, from the morning export to the evening report.
Ready for the spa offer Segments read stays from your PMS. Arriving next week is already there, current.
The spa offer goes out by email. About one guest in five opens it.
The offer goes out on WhatsApp with a photo and a booking button.
The Italian and English versions wait for the agency.
The AI drafts the template and its translations. You edit and submit.
Guests reply to a no-reply address. Nobody reads it.
Replies land in the team inbox, and the AI answers the routine on WhatsApp.
An Instagram message about a wedding weekend waits in the social app.
Instagram and Messenger messages arrive in the same inbox as every channel.
The QR poster in the lobby links to the website. Nobody knows who scanned.
The QR code opens a WhatsApp journey, with visits and link clicks per step.
A day spent on exports, translations and guesswork, with replies and messages nobody sees.
Live segments, campaigns guests open, and every reply in the inbox your team already uses.
How chatlyn works for your marketing
Marketing that starts with who really stays with you
chatlyn holds the data a marketing team usually has to ask for: every stay from your PMS and every conversation on every channel. Your team decides what to say, the data decides who hears it.
Guest data, not a static CRM
Every guest with stays, spend and every conversation
Each guest profile brings together what your PMS knows (upcoming and past stays, room types, spend) and what the guest has told you on WhatsApp, email, webchat, Booking.com, Messenger or Instagram. Nobody keeps it up to date by hand, so it never goes stale.
The AI reads both and labels guests as it goes: spa interest, family, wedding enquiry, returning guest. Your team confirms or corrects, and the labels become the audience for your next campaign.
See the hotel CRM
Segments that update themselves 
Real hotel example IMLAUER Hotels 93% newsletter open rate See how to increase hotel revenue
The right audience, built from live data
Built-in segments follow the stay: in-house, arriving today, departing tomorrow, recently checked out and birthdays this week. Custom segments combine stay dates with your own fields, such as gold-tier guests arriving within seven days.
A segment is a saved filter, not an export, so it is current every time you open it. Pick one, choose a template and send it on WhatsApp.
Real hotel example IMLAUER Hotels 93% newsletter open rate IMLAUER reaches guests on WhatsApp before and during their stay, with seasonal offers, restaurant experiences and in-house services at its hotels in Salzburg and Vienna.
WhatsApp campaigns 
Real hotel example Spa Resort Geinberg 95% open rate See WhatsApp for hotels
Campaigns guests open, with a button to book
Write a WhatsApp template yourself or let the AI draft it, then translate it into your guests’ languages. Each message can carry an image, a short text and buttons: a link to the right page of your booking engine, or quick replies guests answer in one tap.
Every send shows whether it was delivered and read. Guests who reply land in your team inbox, where the AI answers routine questions on WhatsApp in about 3 seconds.
Real hotel example Spa Resort Geinberg 95% open rate Geinberg sends WhatsApp campaigns to guest lists, each with an image, a short text and a direct booking button. They are opened at a rate email does not reach: 95%, against roughly 20% for email.
Automations and QR codes 
Real hotel example Hotel Enzian +38% restaurant reservations See guest journey automation
Campaigns that follow the stay, measured step by step
PMS events send the right template when a booking is created, before arrival, on check-in day, at check-out and after departure, with the guest’s name and dates filled in. The pre-arrival message is where tables, treatments and the week’s programme get booked.
QR codes on tables, room cards and posters open a WhatsApp journey. Every journey shows how many guests reached each step and which links they clicked, tagged so Google Analytics sees the visits too.
Real hotel example Hotel Enzian +38% restaurant reservations Pre-arrival messages introduce Enzian’s three restaurants and the weekly programme for each guest’s exact days. Restaurant reservations from WhatsApp campaigns rose by 38%, and bookings in low season by 22%.
Real hotels, real results
Campaigns that guests open and answer
Numbers our customers measured on their own properties.
Salzburg and Vienna, Austria 93% WhatsApp newsletter open rate
WhatsApp newsletters before and during the stay for seasonal offers, restaurants and in-house services.
Read the case study
Upper Austria 10,000+ guests a year reached on WhatsApp
WhatsApp campaigns to guest lists for the chalets, the sauna lounge and the adults-only spa, each with a photo and a booking button.
Read the case study
Obertauern, Austria +22% bookings in low season
Pre-arrival campaigns share the restaurants and the weekly programme for the exact days of each stay.
Read the case study Built for how marketing teams work
Made for campaigns, built on live guest data
The questions marketing and sales teams ask before they take a campaign to WhatsApp.
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Opt-in and GDPR first
Marketing messages use templates approved by Meta and go only to guests who agreed to hear from you. chatlyn is GDPR compliant and the platform is hosted in Frankfurt.
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Your newsletter tool stays
Your email newsletters stay in the tool you know. chatlyn takes the messages guests should read today to WhatsApp. Coming: AI-built lists, such as everyone who asked about Easter last year, to export to your newsletter tool.
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Social messages in the same inbox
Instagram and Messenger arrive next to WhatsApp, email and webchat, so a reply to your latest post is handled like any other enquiry, with the guest’s history beside it.
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Everyone gets a login
Agents are unlimited, so marketing, sales and reservations work on the same guest data. Managers own segments, templates and campaigns without touching account settings.
Case study WhatsApp newsletters that guests read at IMLAUER Hotels
IMLAUER reaches guests before and during their stay with WhatsApp newsletters for seasonal offers, restaurant experiences and in-house services, and 93% of them are opened. Replies land in the same inbox as every other channel, where the AI, trained on the group’s own documents, answers the routine and colleagues take the rest.
93% WhatsApp newsletter open rate
6% → 93% AI resolution rate after switching
4 hotels running on chatlyn
The deployment of chatlyn’s AI chatbot and omnichannel platform has been transformative. It has streamlined our customer interactions, ensuring consistency and quality in our service delivery.
Daniela EderRooms Operations Manager, IMLAUER Hotel Pitter Salzburg -
Start from the stay, not the list
Who arrives next week, who left three days ago, whose birthday falls during the stay: timing taken from the stay beats any list you exported last quarter.
With chatlyn: live segments from your PMS: in-house, arriving today, departing tomorrow, recently checked out, birthdays this week.
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Send where guests actually read
An offer nobody opens sells nothing. Email campaigns reach roughly one guest in five; WhatsApp newsletters were opened by 93% at IMLAUER and 95% at Spa Resort Geinberg.
With chatlyn: WhatsApp templates with an image, a short text and buttons.
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Write less often, to fewer people
Meta limits how many marketing messages each person receives per day, and guests block senders who write too often. Around one marketing message every one to two weeks keeps them reading.
With chatlyn: segments and custom fields, so each campaign reaches only the guests it fits.
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Answer every reply within minutes
A good campaign starts conversations. A question about the spa answered the next morning is often a booking lost.
With chatlyn: replies land in one inbox, and the AI answers routine questions on WhatsApp in about 3 seconds.
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Put QR codes where guests already are
A code on the restaurant table, the room card or the ski-room poster reaches guests at the moment they are thinking about it.
With chatlyn: QR codes that open a WhatsApp journey or an interactive message.
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Measure clicks, not only opens
Opens show a message was seen, clicks show what guests wanted. Track both, step by step, and drop what does not work.
With chatlyn: per-step visits and tracked links on every journey, readable in Google Analytics too.
Customers 
Marketing teams whose guests open and reply.
"With chatlyn, we achieve a 95% open rate on WhatsApp. Our guest communication has never been this effective. The platform has become the central hub across our properties."
"Guests want answers immediately, and our AI now handles 85% of enquiries automatically. It's a huge help for our reception team, so we can focus on the personal touches that really matter."
"Our guest relations team now achieves response times under 5 minutes. chatlyn's routing and workflow tools let our butlers focus on creating truly personalized luxury experiences."
"chatlyn's automated upselling campaigns generate measurable additional revenue every month. Room upgrades, spa packages, dinner reservations: guests appreciate the personalized offers."
"chatlyn has made our guest communication more efficient and personal. Fast, straightforward messaging lets us respond to our guests' needs and offer even better service."
Laura RodrÃguez
Director of Rooms, The Amauris Vienna
World Travel Tech Awards Best Chatbot Solution Provider Winner 2024 · Nominee 2025 and 2026
FAQ
Questions about hotel marketing.
Hotel marketing is everything a hotel does to win guests and bring them back: reaching guests and prospects with the right message at the right time. Hotel marketing software supports it with audiences, campaigns, automations and their results. chatlyn builds it on real guest data. Stays and spend come from your PMS, conversations from every channel, and segments, WhatsApp campaigns and QR journeys run on top of both.
Your email newsletter tool stays. chatlyn sends campaigns on WhatsApp, where IMLAUER’s newsletters reach a 93% open rate, and email conversations with guests arrive in the chatlyn inbox beside every other channel. AI-built target lists to export to your newsletter tool, such as everyone who asked about Easter last year, are coming.
Yes, when guests have agreed to receive it. chatlyn sends marketing messages as templates approved by Meta, only to guests who opted in. chatlyn is GDPR compliant, the platform is hosted in Frankfurt, and properties with stricter requirements can opt into EU-only AI processing.
Segments are saved filters that update themselves. Built-in ones cover in-house, arriving today, departing tomorrow, recently checked out and birthdays this week. Your own segments combine stay dates, contact details and custom fields such as loyalty tier, and you can send a WhatsApp template to any of them.
Each template send shows whether it was delivered and read. Journeys show how many guests reached each step and which links they clicked, with tracking parameters so your web analytics sees the visits too. Our customers measured 93% open rates at IMLAUER, 95% at Spa Resort Geinberg and 38% more restaurant reservations from WhatsApp campaigns at Hotel Enzian.
Replies land in the same inbox as every other channel. On WhatsApp and webchat the AI answers routine questions from your own information and hands the rest to your team; on Instagram and Messenger your team replies. The AI guides guests to your booking engine, where rates and availability are always current, or passes the request on.
Who uses chatlyn
One platform for every team, hotel and goal.
By team
By hotel
One platform
Your marketing is one part of chatlyn.
WhatsApp for hotels
Templates, campaigns and QR codes on the channel guests read.
ExploreHotel CRM
Guest profiles and segments built from your PMS and every conversation.
ExploreGuest journey automation
Messages timed by your PMS, journeys measured step by step.
Explore Case study IMLAUER Hotels
93% of WhatsApp newsletters opened.
Read the storyMarket to the guests you actually have.
See how chatlyn turns your PMS data and every guest conversation into segments, WhatsApp campaigns and journeys your team can measure.
Dedicated onboarding team Live in weeks, not months GDPR compliant
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