"Group wash by group" refers to tracking the wash of each individual group booking. In hotel group sales, the wash is the difference between the number of rooms a group reserves in its room block and the number of rooms its members actually book (the pick-up). Rooms that are not picked up by the cut-off date are released back into general inventory. By recording the wash of every group, rather than one average for all group business, sales and revenue teams can see which clients, event types or seasons tend to book fewer rooms than contracted, and size future blocks, cut-off dates and attrition clauses accordingly.
What is group wash in hospitality?
Group wash is the part of a group's room block that does not turn into actual bookings. For example, if a wedding party blocks 50 rooms and its guests book 42, the wash is 8 rooms, or 16% of the block.
How does tracking group wash benefit hotels?
Knowing the typical wash of each group helps hotels forecast group pick-up more accurately, avoid holding rooms that will go unsold, and decide how many rooms can be released to individual guests. It also gives sales teams facts for negotiating block sizes and attrition terms with repeat clients, which protects occupancy and revenue.
