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Soft Launch/Opening

"Soft launch" or "soft opening" refers to the initial phase of introducing a product or service to the market in a limited capacity. During this phase, the focus is on testing the product or service, gathering feedback from early users, and identifying any potential issues or areas for improvement before a full-scale launch. A soft launch allows companies to fine-tune their offering, build buzz and anticipation among their target audience, and ensure a smoother rollout when the product or service is officially launched to the broader market.

What is a soft launch?

A soft launch is a preliminary release of a product or service to a limited audience before the official launch.

Why do companies conduct a soft launch?

Companies conduct a soft launch to gather feedback, identify issues, and make improvements before the full-scale launch to the broader market.

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