Ancillary revenue refers to additional income generated by a business from services or products beyond its primary offerings. For hotels, it covers everything sold beyond the room itself, such as spa treatments, dining, parking or late check-out. With chatlyn, hotels can offer these up-sells at the right moment of the stay, for example in a pre-arrival WhatsApp journey, while the AI answers guest questions about them on WhatsApp and webchat. This helps the team turn more conversations into additional revenue.
What are examples of ancillary revenue in the hospitality industry?
Examples of ancillary revenue in the hospitality industry include fees for Wi-Fi access, room upgrades, parking, in-room dining, and spa services.
How can businesses maximise ancillary revenue?
Businesses can maximise ancillary revenue by offering enticing upsell opportunities, creating attractive package deals, implementing dynamic pricing strategies, and using data analytics to identify customer preferences and behaviour patterns.
